Contributor: Artie Beavis
Recent Posts by Artie Beavis:
Identive Returns From Successful NFC Event in the San Francisco Bay Area
Last week’s NFC Solutions Summit in Burlingame, California was marked by the launch of several innovative solutions, the exhibition of a wide-range of NFC products and services, and the participation of Identive team members in comprehensive educational sessions alongside fellow industry visionaries. Held on May 22-24 in the Hyatt Regency San Francisco Airport and hosted by the Smart Card Alliance and NFC Forum, the conference presented the opportunity for leaders from financial services, applications development, payments processing, technology, retail services and industry analysis to congregate in an interactive forum while...
Read More Leave A CommentNear Field Not So Far Away
It is inevitable that you have already, or if not will soon, experience the buzz surrounding NFC technology. The transition from mere concept to universal adoption will undoubtedly take time; however, evidence leads us to believe that this year will be a pivotal year for NFC. We can expect to see pilots, projects and trials come to fruition, blossoming from seeds to full-blown commercial deployments. Of course, there are many drivers to the acceptance of NFC technology–education, awareness, availability of devices, widespread infrastructure, penetration of devices, cost, revenue, marketing incentive...
Read More Leave A CommentWhat Does the Future Hold for NFC? What Makes NFC Different? (Part 2)
As eluded to in previous “Ask Identive” blog posts, it’s all about bridging the gap between the digital and physical world. NFC allows for the collection of information you really want—location based services with intent. Marketing will serve as a key player, arguably one of the most popular future applications of the technology. Envision NFC as it will enhance social networking and gaming. NFC can open a door to new opportunities for social marketing. It is the amalgamation of these things that are going to take root with consumers. Now roll...
Read More Leave A CommentWhat Does the Future Hold for NFC? (Part 1)
Is it just for payments? When can we expect to see it used elsewhere? Consider if you will, NFC payment is merely an on-ramp while peer-to-peer data sharing, interactive and intuitive marketing and several other applications of NFC technology make up the rest of this so-called “digital highway.” In order to get from point A to point B, the adoption of NFC-enabled phones (by both mobile operators and consumers) will play an integral role. Let’s call these the actual vehicles–some better looking than others, some more practical than the rest....
Read More Leave A CommentHow Will NFC Impact the Hospitality Industry?
Thanks for this excellent inquiry. Converging my knowledge in both the hospitality and social media fields with my acquired experiences with NFC, I am certain that the technology will simplify, streamline and smoothen travel as we know it. No longer will you find yourself having to run down to the lobby for a lost or malfunctioning room key. No longer will it be necessary to wait in the long lines at check-in and in some cases, checkout. Simply close your eyes and envision a world where your mobile device can...
Read More Leave A CommentMulticard Rolls Out Cashless Betalen™ Mobile Payment Solution Across Holland
Multicard, a leading supplier of credential solutions, identity management and system integration services and a business unit of Identive Group, Inc. (NASDAQ: INVE, Frankfurt: INV), today announced the expanded roll‐out of its Cashless Betalen™ mobile payment solution across Holland. Cashless Betalen is the account management application behind the digital wallet offered by Rabobank, one of the leading banks in the Netherlands. Multicard’s Cashless Betalen allows users to manage their accounts easily and use their mobile devices to perform actions such as checking account balances, transferring funds and depositing, monitoring and...
Read More Leave A CommentHirsch Electronics Releases White Paper: “Securing the Enterprise in a Networked World”
Technology has changed the nature of the enterprise and how enterprises protect themselves from threats and manage risk. Assets once were things that could be “secured” with walls, alarms, keys and guards. Security systems were purchased and operated by a security department, monitored after hours by a contract central station and very localized. Today, an organization’s most valuable assets may be invisible – data and information about its customers, technology, business plans and financial assets. And instead of locking these assets away, we now make them accessible to our staff,...
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