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Contributor: Rob Rasmussen

Rob Rasmussen
Rob Rasmussen is the e-Commerce Marketing and Web Development Manager for Identive Infrastructure, formerly SCM Microsystems. His responsibilities within Identive Group are such that he monitors, maintains, and adds both code and content to the sites on a regular basis. Mr. Rasmussen's background in web design, web development and web marketing are highly attributed to his education at Quinnipiac University, where he received a B.S. in Interactive Digital Design and minored in Interactive Art Philosophy.
Recent Posts by Rob Rasmussen:

What is a Smart Card, and How Can This Technology Help My Business?

Written on September 25, 2011 | Posted in Smart Cards / Contactless

A Smart Card is basically a card embedded with a computer chip. Smart Cards are extremely simple to use and to accept, and they can give cardholders an increased amount of convenience and control. These cards can even remember past card activity and keep track of purchases, offering retailers and service providers lots of marketing opportunities. Smart cards have a lot of benefits, and are incredibly secure.  For example, a smart card can be programmed to only allow a contactless transaction if it is also within range of another device...

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ID TV Coming Soon!

Written on September 1, 2011 | Posted in ID TV

Want to know how NFC will affect you as a consumer? Interested to learn how you can benefit from smart card technology? Should our corporation integrated physical and logical access control? Missed our booth at the latest security tradeshow? Well, get ready, we will answer your questions and more during our upcoming Identive webinar and video series. The objective of the series is to keep secure identification and RFID professionals, investors, and consumers informed on the latest issues and trends impacting the industry. So stay tuned!

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