Identive Introduces Innovative Payment Tag for Mobile Phones

• Patent-pending peel & stick RFID tag enables contactless payments on current generation smartphones
• Technology utilizes standard card production processes

SAN FRANCISCO, Calif., May 22, 2012 – Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of products and services for the identification, security and RFID industries, today announced tomPAY™, an innovative radio frequency identification (RFID) peel & stick tag that allows payment card manufacturers to offer contactless payment capabilities using consumers’ existing mobile devices. The new tag is being showcased at the NFC Solutions Summit, a conference and exhibit of the latest developments in NFC technology being held May 22-24 in Burlingame, California.

Based on Identive’s patent-pending tom® (tag on metal) smart inlay technology, tomPAY features a unique peel and stick form factor that allows it to be manufactured using the same processes as an ISO PVC card, and then popped out of the card and affixed to a mobile phone. When placed on a phone, tomPAY enables contactless mobile payments in compliance with MasterCard® PayPass™ specifications and also can be used for loyalty or other schemes. Additionally, tomPAY can be adapted to support EMV-compliant (SDA/DDA) chips, opening new opportunities for card makers and issuers to provide their customers with an EMV-enabled tap-and-go experience.

“Identive’s strong roots in both security and RFID technologies give us particular insight into the needs of the payment industry and the addition of this market-first offering underscores our focus on mobile payment solutions. We are gratified that our tomPAY solution has been tested and accepted by a major card issuer in Europe and look forward to the deployment of the tags to their customers in the coming months,” said Dr. Manfred Mueller, COO of Identification Products for Identive. “Over the next few years there is a significant opportunity for payment solutions that bridge existing phones with the coming wave of NFC-enabled devices, and with a strong portfolio of NFC offerings, Identive is positioned to address the market at every point along the way.”

Identive developed its tag on metal technology to overcome the issues inherent to RFID performance, which can be adversely affected by exposure to metal, such as the components of mobile phones. The tomPAY product incorporates high-end smart card ICs from numerous contactless chip manufacturers suitable for both open and private payment schemes, transport ticketing and loyalty applications. tomPAY are compatible with standard contactless smart card manufacturing processes including lamination and card punching. As with standard ISO PVC cards, the pop-out tags can be fully printed and personalized in the standard issuance process.

The tomPAY tags work well in both on-phone and in-air scenarios and utilize a strong adhesive backing that adheres to most popular mobile phone brands. tomPAY peel & stick tags are available now.